The aim of cooperation of two companies is to collect the target audience of these events together, creating a new platform for business communication and, thus, to raise the profile of the event due to more intense and useful program. This partnership allowed analyse deeper the prospects for the strategic development of the commercial aviation industry and corporate travel.
The summit was attended by over 600 professionals of the tourism and airline industry from 40 countries. Key issues for discussion were the possibilities to reduce the cost of long-haul flights, the new information technologies in the travel industry, the specifics of competition in the future and many others. The participants answered, during discussions organized in the framework of the event, to the following questions: how to satisfy the requirements of corporate customers and passengers in accordance to what today can offer airlines, what are the challenges of today's Asian market, which new solutions can offer software developers for the travel industry and many others questions.
The ambitious project of expansion of Sirena-Travel on the international markets and positioning of domestic IT solutions at the global market is followed by the regular participating of Sirena-Travel at all the leading industry international events. In February 2016 the company was a silver sponsor of the Aviation Festival Asia in Singapore. Sirena-Travel has become a sponsor of Aviation Festival Americas 2016, which has held on May 24-25 at the Hilton Miami Downtown, Miami, Florida, USA. In September 2016 the company "Sirena-Travel" participated as a sponsor of the event "New Generation of Airline Passenger Systems 2016", The Grand Connaught Rooms, London, UK.