News & Events
Sirena company together with its partners - Qazaq Air, Air Astana, Scat, Aeroflot, Belavia and TCH Central Asia - held a seminar in Kazakhstan in the city of Alma-Ata, dedicated to the sale of air transportation and additional services through Sirena-Travel GDS.
The seminar was held on May 25 and brought together 47 listeners from 27 agencies of the Republic of Kazakhstan. The event was attended by the official representative of "Kazakhstan Tourist Association" (KTA).
The main topics were the advantages of "Sirena" in the market of Kazakhstan and a new anti-crisis proposal for agencies to reduce costs and increase profits.
In its report, Qazaq Air spoke about the introduction of a new tariff program Business Pass - a business pass, and a representative of Air Astana presented a new charter program of the company.
A representative of the TCH Central Asia presented new opportunities for agents.
As part of its presentation, Aeroflot informed about plans to use biometric technologies starting next year, allowing them to check-in and board a flight without presenting a passport, and also acquainted the participants with the results of pilot testing of these technologies at the Kaliningrad airport.
During the report, Belavia spoke about the replenishment of the airline's aircraft fleet with a new generation aircraft - Embraer 195-E2.
A lively discussion among the participants of the seminar ensued during the discussion of the Graphic terminal of the GDS “Prosto!”.
The participants noted the importance of this seminar, noting that the organizers managed not only to form an interesting and rich program of the event, but also to attract a fairly large number of specialists to participate. Along with gaining new knowledge, the participants were able to share their own experience during the discussion and exchange of views, and also received answers to their professional questions.
All the participants emphasized the importance of personal contacts with colleagues against the background of a general lack of face-to-face communication.
A pleasant surprise for the participants was the drawing of memorable souvenirs from Hahn Air, Belavia, TCH Central Asia and Sirena.
Flights to Mexico will be operated from the capital's Vnukovo airport on Boeing 777-300ER aircraft, the flagship aircraft in the AZUR air fleet.
All Boeing 777-300ER aircraft have completely renovated cabins, installed a multimedia entertainment system - monitors with Touchscreen technology are installed in the back of the seat in front. On flights operated by Boeing 777-300ER, passengers have access to business class, which includes priority service at the airport of departure and improved on-board service.
Tickets for direct scheduled flights to Cancun can be purchased at no additional charges on the airline's website azurair.com
The first offsite events will take place in Kazakhstan (Alma-Ata, May 25), in Bashkiria (Ufa, May 26) and in the South Urals (Chelyabinsk, May 27).
Representatives of various airlines and TCHs will take part in the seminars with us.
Participation in the events is, as before, free.
We are waiting for your applications at:
The Leo PSS passenger service system, developed by Sirena, has a wide range of functions for the implementation of the main task - increasing the airline's profitability and reducing the cost of resource management.
According to Sirena's estimates, the operation of Leo PSS will help North-West Airlines achieve a new level of digitalization and successfully meet modern market requirements, and will also become a strategic step in further development.
The full-scale implementation of all PSS Leonardo components in the carrier's business processes can significantly expand commercial opportunities and manage sales as efficiently as possible.
Over 11 years of operation, North-West Airlines has accumulated significant experience in organizing VIP air transportation, and has declared itself as a serious participant in the market. Company priorities: confidentiality, safety, comfort. The company manages the aircraft of the world's most famous aviation manufacturers: Gulfstream Aerospace, Bombardier Aerospace, Dassault Aviation, Leonardo Helicopters. The base airports are located in Moscow and St. Petersburg.
In her openings speech, Deputy General Director for Commercial Activities Marina Volodina, Commercial Director of Sirena, noted: “The world is faced with a large-scale crisis caused by the COVID-19 pandemic. During the period of the pandemic, the requirements of airlines and their business models have changed, new priorities have been established. Sirena is doing its best to meet new challenges and meet the needs of airlines in the post-COVID world."
In her speech, Vice President and Commercial Director of TCH Tatyana Merkulova said: “It is already obvious that our life will not return to pre-pandemic in the next year or two. Until a global immunity is formed, we will observe the opening and closing of borders and the sky. We are more fortunate than other countries. Thanks to the vast territory of Russia, domestic transportation is functioning and thereby supporting all of us.
Despite the difficulties in 2020, TCH, as usual, fulfilled all its obligations by 100%. Today we continue to work hard on new projects in close cooperation with Sirena. New technologies of the future are waiting for us! "
The business program of the conference began with a demonstration of air travel statistics during the pandemic. Participants saw that this year airlines generally show a positive trend in bookings and already in the first two weeks of April, the best post-COVID performance was achieved. Charter services for the same period showed a plus by 2019. The industry is waiting for the expansion of regular flights with the CIS countries, which will contribute to the growth rate of air transportation.
As part of the business part of the program, the participants were presented with reports on new trends and distribution strategies in the aviation industry in the post-period period, in particular, the report by Alexander Sukhinin "NDC - a platform for airlines as a basis for building a merchandising system, based on the components: NDC aggregator & Dynamic pricing" ...
Elena Volodina told about new technologies for the sale of additional services at any point of the airport, from the check-in counter to the boarding gate, in her report “Mobile Cashier”. Alexander Kuzmenkov discussed with the participants a graphic terminal for the airline's direct sales channel.
In his speech at the conference, Innokenty Baskakov noted that improving the sales system based on NDC will not only lead to a reduction in integration costs, but also the development of multimodal transportation as a new source of income in the post-COVID world.
Personal meetings between the participants were an important part of the conference program; colleagues were able to discuss pressing problems and details of further cooperation with the Sirena company. Excursion trips to the main sights of Armenia - the ancient monasteries and temples of Khor Virap, Geghard and Garni - became a pleasant addition to the business program.
According to the participants, the Sirena Connect conference has long become a serious discussion platform for a productive dialogue of all aviation industry specialists.
Flights between the capitals of the republics of Crimea and Mordovia will be operated once a week - on Saturdays and will last until September 25.
Since 2015, IrAero has been a user of the multifunctional platform PSS Leonardo - a modern complex for managing the airline's commercial activities. The full-scale implementation of all PSS Leonardo components in IrAero's business processes has expanded the company's commercial activities and provided the possibility of full integration with other systems.
You can familiarize yourself with the schedule, clarify the cost and purchase tickets on the website https://iraero.ru/en/