The basic principle of revenue management (Revenue Management) is: "to sell the right product to the right passenger at the right time." Revenue management techniques are an optimization model based on forecasting of demand for a segment of market and targeted to determine the optimal pricing policy. Revenue management is a system demand forecasting methods and price optimization techniques.
Sirena.Revenue is a modern segment-oriented Revenue Management System for airlines, «Revenue (or Yield) Management System» (RMS). This is one of the most relevant and flexible management systems, which considerate the best practices of forecasting and optimization. That allows airlines to be more competitive, to be sensitive to any minor market changes, to evaluate the general tendency and to plan long-term development strategy.
Revenue Management Systems are key to financial stability of airlines, serving as a tool for analyzing market trends and identifying the chances of revenue growth in future. In world practice RMS solutions have been employed since 1980 and have provided airlines with a revenue growth of more than 6% according to IATA experts.
Sirena.Revenue provides the maximization of airlines' revenues from sales of air tickets by calculating the optimal sales limits for each booking class. Sirena.Revenue enables to decrease operational costs of airlines by reducing required recourses. The airline can focus on the most profitable destinations and flights and to reduce temporary routine costs.