News & Events

SHIRAK AVIA has implemented Leo PSS

05 July 2022

SHIRAK AVIA, the air carrier of the Republic of Armenia and Sirena announce the beginning of a long-term cooperation.

To improve operational efficiency and develop customer service, SHIRAK AVIA will use the Leo PSS passenger service system. Thanks to the close cooperation of Sirena specialists with the professional team of SHIRAK AVIA, the launch of the system into commercial operation was successfully completed on time.

The implementation of Leo PSS allows to automate the business processes of the air carrier and manage the sale of air tickets and additional services as efficiently as possible. The high level of sales from the beginning of the system operation indicates the demand for SHIRAK AVIA transportation in the aviation market.

Leo PSS solution complex is operated by more than 60 airlines using various business models in their commercial activities.

Sirena is a leading Russian supplier of information technologies for the transport industry, a leader in the distribution of aviation services.

The company develops solutions and products to automate the business processes of airlines, airports and transportation sales agencies. Sirena booking system not only presents flights of all air carriers in Russia and neighboring countries operating regular flights, but also foreign airlines are fully open for booking.

The range of Sirena's solutions includes booking and selling flights via the Internet, services for obtaining statistics, managing a sub-agency network and selling non-aviation services. Sirena is a strategic partner of IATA. More details on the web site sirena-travel.com

SHIRAK AVIA is an Armenian airline operating according to the classical model. The aircraft fleet consists of Boeing 737. SHIRAK AVIA LLC was registered in the Republic of Armenia in 2019.

In January 2021, SHIRAK AVIA LLC received an AIR OPERATOR CERTIFICATE number AM AOC 072 from the Civil Aviation Committee of the Republic of Armenia, which changed the status of SHIRAK AVIA LLC to an Airline.

In October 2022, SHIRAK AVIA received the REGULAR COMMERCIAL AIR SERVICES CERTIFICATE number 04 from the Civil Aviation Committee of the Republic of Armenia, which allows the airline to operate regular flights to 12 destinations.

In 2022, IATA assigned the 5G code to SHIRAK AVIA.

Utair launches a flight program from Ufa to Tashkent for the first time

30 June 2022

The first Utair flight from the capital of Bashkiria to sunny Uzbekistan will depart on July 14. Flights will be carried out once a week, on Thursdays, on Boeing 737-800.

Tickets can be purchased on the official website of Utair https://www.utair.ru/en/ and Ufa International Airport, it is also possible to issue them through the airport ticket office.

Utair launches new international flights from Surgut

22 June 2022

In June, Utair launched 2 new international flights from Surgut: to Bishkek and Yerevan.

“The airline is increasing its presence in the CIS countries: since June we have been opening flights to Kyrgyzstan for the first time, and we are also starting to fly to Armenia from Surgut. Direct flights to these countries are important for the residents of Surgut. In the future, we plan to increase the number of frequencies,” said Oleg Semenov, President of Utair Passenger Airlines.

Smartavia launched a new regular flight Moscow – Krasnoyarsk

21 June 2022

Smartavia airline has launched regular flights on the new Moscow-Krasnoyarsk route.

Speaking at the ceremony marking the launch of the new route at Krasnoyarsk Airport, Denis Pomerantsev, Deputy General Director of Smartavia, said: “Under the difficult conditions of economic sanctions, the expansion of the airline’s route network is of particular importance, which gives our passengers the opportunity to continue flying. For our part, we try to make these trips safe, affordable and comfortable.

Smartavia operates flights from Krasnoyarsk to Sheremetyevo International Airport three times a week on Mondays, Fridays and Saturdays.

The airline on its new route will fly Boeing 737-800 in economy class.

Since the beginning of June, Smartavia has resumed regular flights from Volgograd and Yekaterinburg to St. Petersburg and from Kazan, Perm and Ufa to Moscow.

Pegasus Airlines launches new flights to Turkey from Domodedovo Airport

09 June 2022

Pegasus Airlines is launching a new flight program from Moscow Domodedovo Airport to Izmir, the largest city on the Aegean coast of Turkey and the third largest in the Republic. Regular flights will be operated twice a week on Mondays and Thursdays.

Pegasus Airlines and Domodedovo Airport have been cooperating since 2013. During the joint work, the companies served more than 1.2 million passengers. From the air harbor, the air carrier operates regular flights to Antalya and Istanbul.

The annual Sirena Connect international conference was held for the 14th time

06 June 2022

Sirena held the XIV annual international conference for agents Sirena Connect: E-commerce. Technologies and services in the travel services sales market” (https://confero.sirena-travel.com/). This year it was held from May 30 to June 01 in the ancient Russian city of Tarusa and brought together more than 60 representatives of airlines and heads of agencies.

TCH acted as the general partner of the conference, Nemo.Travel and International Processing Systems became official partners of the event.

In her opening speech to the participants, Commercial Director of Sirena, Marina Volodina, noted: “Today’s most pressing issues of transformation and adaptation of the relationship between air carriers and the professional travel community, more than ever, require reflection and discussion. The radical revision of the entire digital infrastructure of the aviation and tourism industries, the transition to Russian passenger booking and check-in systems, is caused by the need to increase the level of technological independence of our country. Despite pressure from the United States and the European Union, Russia has every opportunity to ensure that the domestic aviation and tourism industries not only overcome the current difficulties, but also receive a new impetus for development.”

The business program of the conference began with a report by Tatyana Merkulova, Vice-President and Commercial Director of TCH, dedicated to the most relevant topic today - trends in the passenger transportation market in the Russian Federation.

As part of the business part of the program, the participants were presented with reports on trends in passenger traffic during the period of sanctions restrictions and changes in the distribution strategy, in particular, on the results of connecting new sales channels to the Sirena-Travel GDS, Ekaterina Oinlola, the head of the Sirena training group, told .

Maxim Tetyuev, head of online services, spoke about new technologies for selling additional services of third-party providers at Sirena-Travel. Mikhail Lazarev, Head of the Technology Department of the Sirena Commercial Directorate, discussed with the conference participants the dynamics of passenger traffic in the current situation, emerging trends that affect the activities of all participants in the air transportation market, as well as Sirena’s organizational and technological solutions that will help participants in the air transportation market overcome the consequences of the crisis based on their needs and current market conditions.

During the period of sanctions pressure, Director for the implementation of Sirena IT services projects Kalyapin Vladimir spoke with the participants of the Sirena Connect conference about the content and distribution of rail transportation in the Sirena-Travel GDS during the period of sanctions pressure.

Innokenty Baskakov, Deputy Director for General Design of Sirena, spoke about new opportunities for all participants in the air travel industry - the MixVel platform, which ensures content distribution in accordance with new technologies and standards. The MixVel platform is a single point of access for all travel services, creating previously unexisting opportunities for integrating multimodal transportation and other services, which allows agents to move to a new level of customer service, and airlines to provide their NDC content to the widest audience of travel market participants.

The key part of the program was personal meetings between the participants in the format of networking sessions, where colleagues were able to hold business meetings in order to establish new contacts, as well as discuss issues and details of further cooperation with Sirena. A pleasant addition to the business program were excursion trips to the State Memorial Historical, Artistic and Natural Museum-Reserve of Vasily Dmitrievich Polenov and the sturgeon farm of the Priokskoye fish farm.

The participants noted the content of the business program of the Sirena Connect conference, its practical benefits for the reorganization of the distribution system and business processes in the tourism industry in times of crisis.

Smartavia launches 100,000 tickets for Smart Up service subscribers

01 June 2022

Smartavia (5N) will hold a three-day ticket sale for Smart Up subscribers with 100,000 tickets for sale starting from 10:00 am on June 1st to 23:59 on June 3rd, 2022 (Moscow time).

Any subscriber of the airline's Smart Up service can buy a ticket with a significant discount.

The promotion is valid for Smartavia tickets on all existing regular routes of the airline with a flight in the period from June 6 to October 29, 2022. The ticket price for the promotion starts from 1,490 rubles *.

For those travel lovers who have not yet subscribed to Smart Up, this can be done by logging into your personal account on the website www.flysmartavia.com (link https://flysmartavia.com/smartup) and then searching for the desired ticket in the "Sale" section ". At the same time, guaranteed discounts on airline tickets and luggage for the year ahead will also become available to the subscriber.
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*Sale tickets are available exclusively to Smart Up subscribers when paying for an order on flysmartavia.com. The minimum cost of air tickets for 1 adult passenger for a one-way flight, including fees, is indicated, which is valid after authorization of a Smart Up subscriber in the Smartavia personal account. The number of seats in the sale is limited on each flight. No other sale discounts apply. The Airline has the right to change fare levels, regulate flights, periods/dates participating in the sale, and add other destinations to the sale.

Pobeda Airlines migrated to the domestic Leonardo system

01 June 2022

Sirena announces the successful migration of Pobeda Airlines to the Leonardo passenger service system. The transition was organized jointly with the RT-Project Technologies holding of the Rostec State Corporation and RT-Transcom.

The migration to Leonardo was carried out in an unprecedentedly short time and without interrupting the airline's operations, ensuring a high level of sustainability of production processes.

“The system is adapted for each airline, taking into account individual requirements. As a result, carriers receive a competitive Russian service with an increased level of information protection. The solution will preserve critical information and passenger data, as well as avoid failures caused by the possible shutdown of foreign systems. Pobeda Airlines has successfully switched to our system, currently the configuration of individual services is ongoing, but all functions are already available to passengers,” said Alexander Nazarov, Deputy General Director of Rostec.